Terms of Service
One agreement, the same for every customer and every trade. We have tried to write it in the same plain language as the rest of this site — if any clause here ever seems to contradict what our website says about pricing, tell us, because one of the two is wrong and we want to fix it.
Last updated 29 September 2026.
1. Who you are contracting with
Your contracting entity is the same wherever your business is registered, and it is stated on every invoice we issue you:
- Middle East Integrated Technologies FZ-LLC (“MEIT”), a free-zone company registered in Ras Al Khaimah, United Arab Emirates. Registered address: CWEP8800, Compass Building, Al Shohada Road, Al Hamra Industrial Zone-FZ, Ras Al Khaimah, United Arab Emirates. Dubai office: #7, Bel Rasheed Building, Nad Al Hammar, Dubai, UAE.
Businesses in the UAE are billed in AED, and every price on this site and in these terms is in AED.
“We”, “us” and “airbees” mean MEIT. “You” means the business named on the invoice, not the individual who signed up.
2. What the service is
airbees provides business messaging software on the official WhatsApp Business Platform and an AI assistant (your “BEE”) that answers, qualifies and scores enquiries on your own business WhatsApp number, according to rules and facts you supply and approve. It is sold as two plans, QueenBee Pro and QueenBee Max, described in section 4.
Features described anywhere on our site as “soon” are not part of what you are buying today and are not promised on any date.
3. Getting started, and what we need from you
To operate on your number we need a phone number you control and can verify, your trade licence number or business website, and the facts, prices and rules your BEE is to work from.
You are responsible for the accuracy of what you give us. Your BEE answers from your approved facts; if a price or policy you supplied is wrong, your BEE will faithfully repeat it. Keeping that information current is your responsibility, and The Hive exists so you can change it yourself at any time.
4. What you pay
You pay for three things, and nothing else. There is no setup fee.
4.1 Your plan: a fixed fee per WhatsApp number. Each WhatsApp number you run with airbees carries one plan, billed in advance in AED:
- QueenBee Pro — AED 199 per WhatsApp number per month.
- QueenBee Max — AED 299 per WhatsApp number per month.
Both plans include the same things: a verified WhatsApp Business API number; your AI BEE, set up for you; The Hive and Live chat & campaigns; English and Arabic; lead scoring; webhooks and API; and 5 team seats per number. They differ only in the fixed fee and in the price of an AI conversation (4.2).
The fixed fee is paid in advance for the period you choose (section 6), and your first payment is due before we onboard your WhatsApp number. Building and testing your BEE in the sandbox before then costs nothing and does not start your plan. Your plan renews at the end of each period until you cancel (section 10). The fixed fee is paid separately, at checkout; it is not taken from your wallet.
4.2 AI conversations. Each AI conversation is charged to your wallet at the rate of your plan: AED 1.99 on QueenBee Pro, AED 0.99 on QueenBee Max. There is no included allowance. Section 5 says exactly what counts as one.
4.3 WhatsApp messages. Meta charges for business messaging per recipient country and message category. Every delivered message is charged to your wallet at Meta's published rate for the country it lands in, with no markup added by us. Those rates are on our rates page. Meta sets and changes them and the categories. When Meta changes them we pass the published change through unchanged, with notice. We do not control how Meta classifies your message templates, and a category change made by Meta can change what a message costs you. From 1 October 2026 Meta charges for a fourth category, “service”: a business's replies inside the 24-hour customer-service window, free before that date, are billed at Meta's published service rate for the recipient's country. Messages in the 72-hour window that opens when a customer arrives from a click-to-WhatsApp ad stay free.
4.4 Your wallet. The wallet is prepaid credit. It pays for AI conversations and for Meta's message charges, and is consumed as you use the service. The Wallet page in The Hive always shows your balance, and we email you if your BEE has paused. If your wallet is exhausted, a conversation already in progress is allowed to finish within a small grace buffer, and new conversations are not answered until you top up. Auto top-up (section 7) is on by default, so this rarely arises. Wallet balances are not a deposit, earn no interest, and are held as an advance against usage.
4.5 Currency and VAT. All prices are in AED, +VAT where applicable.
5. What an AI conversation is
An AI conversation is one customer, in one 24-hour chat, in which your BEE sent at least one reply.
- One customer. One person messaging your WhatsApp number.
- One 24-hour chat. The chat opens with the customer's message. Everything between that customer and your number in the next 24 hours is the same conversation, however many messages either side sends. The same person returning after that window is a new conversation.
- At least one BEE reply. A chat in which your BEE sent no reply is not an AI conversation and is not charged. Replies you type yourself in Live chat & campaigns are not BEE replies. A conversation is charged once, however many replies your BEE sends in it.
Chats you have in the sandbox before your BEE goes live are not charged. Each AI conversation is charged at the rate in section 4.2, separately from Meta's message charges (section 4.3), and neither is discounted (section 6).
6. Discounts for paying quarterly or annually
You can pay your fixed fee monthly, quarterly or annually. Paying quarterly takes 10% off the fixed fee; paying annually takes 15% off. The discount applies to the fixed fee only. AI conversation charges and Meta's charges are never discounted.
- QueenBee Pro — AED 199 per month · AED 537 per quarter (save 10%) · AED 2,030 per year (save 15%).
- QueenBee Max — AED 299 per month · AED 807 per quarter (save 10%) · AED 3,050 per year (save 15%).
Prices are per WhatsApp number, per period, and paid in advance. A quarterly or annual period runs for its full length once paid; sections 9 and 10 say what that means for refunds and cancellation.
7. Auto top-up
Auto top-up keeps your wallet from running dry, so your BEE does not go quiet in the middle of a conversation.
- It is on by default.
- When your wallet balance falls below AED 20, we charge your saved card AED 100 and add it to your wallet.
- Both amounts are yours to change, in The Hive, on the Wallet page.
- To switch it off, open the Wallet page in The Hive and turn auto top-up off. From then on your wallet is topped up only when you top it up yourself.
Each automatic top-up is a card payment for the amount above and shows in your wallet. If the card payment does not go through, nothing is added to your wallet, and section 4.4 applies if the balance runs out.
Your consent to repeat charges. When you save a card at checkout, you authorise us to charge that card again, without you being present, for automatic top-ups. The authorisation is printed next to the button at checkout and on the Wallet page, in these words:
The two amounts in that line follow your own settings; AED 100 and AED 20 are the starting amounts.
8. Your first top-up: the day-7 rule
For your BEE to keep answering, your wallet has to be funded. Within 7 days of your BEE going live, your wallet must have had a top-up of at least AED 100.
- Any top-up of at least AED 100 made since you signed up counts, including one you paid together with your first fixed fee before go-live.
- This rule applies to a BEE that goes live on or after 1 October 2026.
- If no top-up of at least AED 100 has been made by day 7, your BEE pauses, as it does when a wallet is empty (section 4.4): a small grace buffer lets a conversation already in progress finish, then it stops answering until the top-up is made. Once your wallet is funded your BEE resumes, and auto top-up (section 7) takes over from there.
We aim to email the account owner a reminder ahead of the deadline. The deadline stands whether or not a reminder reaches you.
9. Refunds
We do not refund part of a billing period. The fixed fee is paid in advance for a month, a quarter or a year, and that period is yours to use in full. If you cancel or move to a lower plan, it takes effect at the end of the period you have paid for (section 10) and nothing is refunded for the rest of it. There are no partial refunds on a downgrade. The quarterly and annual discounts are given in exchange for paying up front, so the same rule applies to them.
We do refund in two cases:
- Your unspent wallet balance, when your account closes. On request, we refund what is left in your wallet, less any charges still pending on your account. We pay it within 30 days, to the original card.
- A go-live we decline. If we decline to take your BEE live, the fixed fee you paid is refunded in full.
There is no cancellation fee and no minimum term.
If you think we have charged you wrongly — an invoice, a top-up or a wallet debit — write to support@airbees.ai with the details and we will look into it and tell you what we found.
10. Cancellation, upgrades and downgrades
Cancel at any time, yourself. There is no minimum term. To cancel, open the Plan page in The Hive and choose Manage billing. It opens our payment provider's customer portal, where you can cancel, change your card and see your invoices. A cancellation takes effect at the end of the billing period you have paid for, and there is no notice period. Until then everything keeps working. Nothing is refunded for the rest of the period (section 9).
Upgrading from QueenBee Pro to QueenBee Max takes effect immediately, and the difference is prorated for the rest of your current period. Downgrading from QueenBee Max to QueenBee Pro takes effect at the end of your current billing period, never mid-period; a downgrade is not prorated and nothing is refunded for the rest of the period (section 9).
Changing how often you pay (monthly, quarterly or annually), or the number of WhatsApp numbers on your plan, after you have bought is not something you do yourself in The Hive. Message us and we will do it with you.
When your plan ends, your BEE pauses. We keep your BEE's configuration so that returning is one click, and your leads and transcripts stay exportable for 90 days (section 16). If a payment fails, your BEE pauses until it is paid; nothing you built is lost.
11. Changes to these terms or our prices
We may change these terms or our prices with at least 30 days' notice. If you do not accept a change, your remedy is to cancel before it takes effect. Changes to Meta's rates are passed through as described in section 4.3.
12. Advertising
Neither plan includes advertising management. We do not plan, run or bill your advertising, and we take 0% of ad spend. You keep your advertising account, your pixel, your audiences and your advertising data — permanently, and regardless of whether you remain a customer. Advertising outcomes depend on your market, your offer and factors outside our control, and we do not guarantee any level of leads, cost per lead, or return.
13. Accounts, approval and acceptable use
A specialist on our team reviews every go-live before your BEE starts answering your customers. That is an onboarding-quality measure, not a credit check. If we decline a go-live, section 9 applies.
You agree not to use the service to:
- message people who have not opted in to hear from you, or to message in breach of WhatsApp's or Meta's own policies, which apply to you directly;
- send unlawful, deceptive, harassing or infringing content;
- impersonate another business, or operate a number you are not authorised to operate;
- collect special-category personal data — including health, financial or biometric data — through your BEE. Your BEE is configured not to solicit it, and you must not reconfigure it to do so.
Your number's standing — its quality rating and messaging limits — is determined by Meta, based on how recipients react to your messages. We monitor it and will warn you, but we do not control it, and Meta may restrict or suspend a number for reasons outside our control.
We may suspend an account that is causing harm, breaching this section, or putting our platform standing at risk. Where circumstances allow we will warn you first.
14. What your BEE will and will not do
Your BEE answers from facts you approved, and every reply passes a deterministic check — code, not AI — before it is sent, to keep replies inside those approved facts. Anything outside its brief is handed to your team rather than guessed at.
That is a real engineering control and it is the part of the product we built first. It is not a guarantee of perfection. AI systems can still produce an unhelpful or mistaken reply, and you remain responsible for what is said in your brand's name and for reviewing the conversations that matter to you. Nothing your BEE says forms a contract between you and your customer unless you intend it to.
Your BEE goes live only after you have tested it and signed it off. We will not put an unapproved configuration in front of your customers.
15. Availability and support
We aim for high availability but do not offer an uptime guarantee. Parts of the service depend on Meta, on our messaging platform partner and on our AI provider; when they are degraded, we are degraded, and we will tell you plainly rather than stay silent.
Support is by email and in The Hive. We target a first response within 48–72 hours. Anything we have to escalate then carries the timeline of whoever we escalate to — up to 72 hours with our messaging platform partner, and up to seven days with Meta. Both sit outside our control, and we will tell you which one you are waiting on rather than let the clock run silently.
16. Your data, and what happens when you leave
You own your business information and your customer conversations. We process them to provide the service, as described in our Privacy Policy, which forms part of these terms.
If you cancel: your leads, scores and conversation transcripts remain exportable for 90 days, after which they are permanently deleted. Your business configuration — your facts, prices, rules and scoring setup — is retained so that returning is one click, and is deleted on request at any time.
You can export your data at any time while your account is active. We do not hold your data hostage to keep you.
17. Ownership
You keep everything that is yours: your WhatsApp Business Account and number, your advertising account and pixel, your customer data, your brand and your content. We keep everything that is ours: the airbees platform, its software, and the methods behind it.
Configuration you create in the product — your fact sheets, rules and scoring setup — is yours. We may use aggregated, anonymised statistics about platform usage to improve the service, in a form that cannot identify you or your customers.
18. Confidentiality
Each of us will keep the other's non-public information confidential, and use it only to perform this agreement, except where disclosure is legally required.
19. Liability
Nothing in these terms limits liability for fraud, for death or personal injury caused by negligence, or for anything else that cannot lawfully be limited.
Subject to that: neither of us is liable to the other for indirect or consequential loss, or for loss of profit, revenue, goodwill or anticipated savings. Our total liability to you for any claim is limited to the plan fees you paid us in the three months before the claim arose.
We are not liable for outcomes that depend on third parties we do not control, including Meta's pricing, categorisation, quality ratings, suspensions or policy changes.
20. Indemnity
You will indemnify us against claims arising from your content, your messaging practices, your compliance with messaging law and platform policy, and any use of the service in breach of section 13.
21. Governing law
These terms are governed by the laws of the United Arab Emirates, and the courts of Ras Al Khaimah have exclusive jurisdiction.
22. General
These terms, together with the Privacy Policy, are the whole agreement between us. If any clause is unenforceable, the rest stands. Neither of us may transfer this agreement without the other's consent, except as part of a sale of substantially the whole business.
23. Contact
Questions about these terms: legal@airbees.ai. Questions about a charge: support@airbees.ai. We would rather hear that a clause reads badly than have you sign something you are uneasy about.